Mobile App Development & UI/UX · CASE STUDY
1 Utama Shopping App
A fresh foundation for a more connected shopping experience.
Malaysia · From 2015 · 2022 UI/UX contribution
BUSINESS CONTEXT
A fresh start for an evolving shopping experience.
When IT Paradise took over the application project, the next stage called for a fresh approach. We redesigned and redeveloped a new app rather than continuing with the inherited codebase. The aim was to create a clearer shopper experience and a more scalable application structure for future enhancements.
DELIVERY FOCUS
IT Paradise redesigned and redeveloped a new application, establishing a more scalable structure and a clearer UI/UX. Subsequent enhancements connected store discovery, in-mall navigation, parked-car finding, ONECARD loyalty, e-vouchers and access to the One Shop e-commerce platform.
- Client
- 1 Utama
- Market
- Malaysia
- Project year(s)
- From 2015 · 2022 UI/UX contribution
- Scope
- Mobile App Development & UI/UX
THE DELIVERED SOLUTION
Connect the useful moments of a mall visit.
From 2015, IT Paradise developed and enhanced the application across multiple versions and releases. Shoppers could discover stores and use in-mall navigation through an integrated navigation solution. A parking finder let them record where they had parked and navigate back using the in-app navigator. Digital ONECARD membership, loyalty and e-vouchers complemented the physical visit, while a webview connected the app to the One Shop e-commerce platform.
Delivered capabilities
- New application design and redevelopment
- iOS and Android mobile experience
- In-mall navigation through a specialist integration
- Record a parked-car location and navigate back to it
- Digital ONECARD membership, loyalty and e-vouchers
- Webview integration with the One Shop e-commerce platform
- Enhancements across multiple versions and releases
- UI/UX design contribution to the 2022 SuperApp
THE ENGAGEMENT OVER TIME
A fresh start. Successive releases. A new design chapter.
From 2015
Redesign & redevelopment
A new app and a more scalable application structure, with refreshed UI/UX rather than continued development of the inherited code.
Across multiple releases
Development & enhancements
Store navigation, parked-car finding, membership, loyalty, e-vouchers and a webview connection to One Shop.
2022 SuperApp
UI/UX design contribution
IT Paradise contributed to the UI/UX design. The SuperApp development was carried out by the client’s in-house team.
THE EXPERIENCE, CONNECTED
How the journey comes together.
- 01
Discover a destination
Find a store and use the integrated in-mall navigator to plan the route.
- 02
Connect the experience
Access membership, loyalty and e-vouchers, or open One Shop within the app.
- 03
Find the way back
Use the saved parked-car location and the in-app navigator to return to the car.
Illustrative shopper journey based on delivered features. The parking finder records a location and helps the shopper navigate back.
PROJECT GALLERY
The solution in view.
Explore original website and application visuals from the project.
Development and enhancements across multiple versions from 2015; UI/UX design contribution to the 2022 SuperApp. Original project images show earlier releases. The parking scope covered recording and finding a parked-car location; payment processing and parking-system integration were outside our delivered scope.
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