E-commerce & Mobile · CASE STUDY

Sushi Izu

A connected ordering experience across web and mobile.

Australia · 2020 / 2021

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BUSINESS CONTEXT

One retail experience across two digital channels.

For Sushi Izu’s Australian customers, online ordering needed to work through both a website and a mobile app. The delivery connected the customer-facing website with the mobile experience.

DELIVERY FOCUS

Sushi Izu’s digital ordering experience connected a website with a mobile application. Customers could pre-order and pay online, with mobile features for loyalty points, vouchers and customised platters.

Sushi Izu — original project presentation 1
Sushi Izu · 2021 · Website
Client
Sushi Izu
Market
Australia
Project year(s)
2020 / 2021
Scope
E-commerce & Mobile

THE DELIVERED SOLUTION

Ordering that connects web and mobile.

The website provided a web ordering channel, while the mobile application supported pre-ordering and online payment. The app also included loyalty points, discount vouchers and customised sushi-platter ordering, connecting the purchase journey with reasons for customers to return.

Delivered capabilities

  • Website connected with the mobile application
  • Online pre-ordering and payment
  • Mobile loyalty points and vouchers
  • Customised platter ordering

THE EXPERIENCE, CONNECTED

How the journey comes together.

  1. 01

    Choose an order

    Explore the offering through the website or mobile app.

  2. 02

    Pre-order and pay

    Place an order through the digital purchase journey.

  3. 03

    Use app benefits

    Access mobile loyalty points, vouchers and platter customisation.

The customer ordering journey across the connected website and mobile experience.

DELIVERY RECORDS

Distinct scopes. A connected story.

2021

Sushi Izu

Website · Australia

2020

Sushi Izu

Android, iOS · Australia

Historical delivery · 2020 / 2021. Images document the original project; features and availability may have changed.

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