2018
PappaRich Australia
Android, iOS · Australia
Mobile Application · CASE STUDY
PappaRich Loyalty Application
Loyalty features that keep customers connected.
Australia · 2015 / 2018
BUSINESS CONTEXT
A membership programme customers could carry with them.
PappaRich Australia’s loyalty application connected the restaurant experience with a digital membership channel. The initial app was followed by a later version with a broader set of voucher and reward functions.
DELIVERY FOCUS
PappaRich’s loyalty application supported member identification, points and promotions. A later version added vouchers, promotional codes, reward redemption and an outlet finder.
- Client
- PappaRich
- Market
- Australia
- Project year(s)
- 2015 / 2018
- Scope
- Mobile Application
THE DELIVERED SOLUTION
Membership benefits beyond the restaurant visit.
The initial delivery supported membership identification and loyalty points, alongside news and promotions. The later profile added welcome and birthday vouchers, promotional-code offers, a redemption catalogue and an outlet finder.
Delivered capabilities
- Membership identification and loyalty points
- Voucher offers and promotional codes
- Reward redemption catalogue
- Outlet finder and promotional content
THE EXPERIENCE, CONNECTED
How the journey comes together.
- 01
Identify membership
Use the member identification functions at participating restaurants.
- 02
Collect points
Build loyalty points through the supported member journey.
- 03
Explore rewards
Find voucher offers and catalogue redemptions in the later app version.
The member journey across the initial loyalty app and its expanded later version.
PROJECT GALLERY
The solution in view.
Explore original website and application visuals from the project.
DELIVERY RECORDS
Distinct scopes. A connected story.
2015
PappaRich Loyalty App Version 1
Mobile Application · Australia
Historical delivery · 2015 / 2018. Images document the original project; features and availability may have changed.
EXPLORE THE BUSINESS REQUIREMENT
Related solutions.
CONTINUE EXPLORING
Related work
YOUR NEXT PROJECT
A similar opportunity
in your business?
Let’s discuss your customers, workflows and integration requirements.